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Events Management



This degree track provides the knowledge and training to provide students with the skills needed for a successful transition into the hospitality and events management field. This program is uniquely designed to immerse students in the rich and vibrant heritage of San Antonio through our curated focus area on cultural enrichment--distinguishing our graduates from other programs by giving them a knowledge base that is designed to have maximum marketability. Our multidisciplinary program design allows for customization to fit your interests and professional goals.




Events Management



Internship Policy: Experiential learning is a valuable element for events management. An internship enables the student to gain practical experience as a professional under conditions conducive to educational development. The internship is a time-limited, supervised period of activities carried out in an events management organization. (6 semester credit hours, 300 hours of time on site).


In order to ensure proper facility reservations on campus, you must first submit a Facility Request Form using the link above to submit a request online. Requests should be received TWO WEEKS prior to the date of the event to allow time for approval. Normally, requests will not be accepted if the two-week deadline has not been met. Please keep in mind that requests are normally processed on a first-come, first-served basis. However, University-sponsored events may take priority over events sponsored by outside organizations.


Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.[1]


The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement.


Due to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to surgeons.[2]


Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.


Event managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.[3]


Corporate event managers book event venues to host corporate meetings, conferences, networking events, trade shows, product launches, team-building retreats or training sessions in a more tailored environment.


Sustainable event management (also known as event greening) is the process used to produce an event with particular concern for environmental, economic, and social issues.[6] Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organization and implementation of, and participation in, an event. It involves including sustainable development principles and practices in all levels of event organization, and aims to ensure that an event is hosted responsibly. It represents the total package of interventions at an event, and needs to be done in an integrated manner. Event greening should start at the inception of the project, and should involve all the key role players, such as clients, organizers, venues, sub-contractors, and suppliers.[7] A recent study shows that the trend of moving events from in-person to virtual and hybrid modes can reduce the carbon footprint by 94% (virtual) and by 67% (hybrid mode with over 50% in-person participation rate due to trade-offs between the per capita carbon footprint and in-person participation level).[8]


Event management software companies provide event planning with software tools to handle many common activities such as delegate registration, hotel booking, travel booking, or allocation of exhibition floor space.


A recent trend in event technology is the use of mobile apps for events. This technology is advancing and allowing event professionals to simplify and manage intricate and simple events more effectively.[9] mobile apps have a range of uses. They can be used to hold relatively static information such as the agenda, speaker biographies, and general FAQs. They can also encourage audience participation and engagement through interactive tools such as live voting/polling, submitting questions to speakers during Q&A, or building live interactive "word clouds". Mobile event apps can also be used by event organizers as a means of communication. The mobile apps help to make a better overall outcome of events and also help to remove a lot of a tedious work from event organizers.[10] Organizers can communicate with participants through the use of alerts, notifications, and push messages. They can also be used to collect feedback from the participants through the use of surveys in app. Some mobile event apps can help participants to engage with each other, with sponsors, and with the organizers with built-in networking functionality.


The University of Central Florida's Rosen College of Hospitality Management offered the first ever Bachelor of Science degree in Event Management beginning in 2006.[11][12] The program leverages core training in both hospitality, covering lodging operations, tourism, guest services, accounting, and marketing as well as event management, including sales, promotion, technology, design, risk management, and catering with electives available for specific interests, such as cruises, clubbing, wine, or trade shows.[13] Other degree programs that do not offer a full degree usually offer concentrations, such as New York University, which offers a Bachelor of Science degree in Hotel and Tourism Management with a concentration in event management.[14] The University of Florida offers a similar program as well.[15]


Because of the limited number of undergraduate degree programs available, it is not uncommon for event managers to earn their degrees in business administration, marketing, or public relations. To supplement their candidacy, persons interested in event management typically earn one or more certifications which offer specialization into particular fields. Certifications available include:


Entertainment, Fundraiser, Hospitality, Public Relations, Sports, Weddings, marketingYou love events. But do you know how to anticipate and manage all the details that contribute to their success? Whether you're an aspiring special events professional or someone who occasionally plans gatherings as part of your other job duties, you'll acquire confidence and skills in this multifaceted minor program.


In addition to the two-tiered special events course, which provides basic and advanced instruction as well as experiential learning opportunities through event production, students are able to select electives to meet their interests.


Incompatible Majors: BS in parks and recreation management; BS in tourism development and management (including all concentrations), BS in community sports management (including all concentrations)


Graduates with a minor in event management will have a competitive edge as they enter the workforce, prepared for employment in numerous positions such as a meeting coordinator, sales coordinator, event planner, conference coordinator and festival coordinator.


Entertainment, Fundraiser, Hospitality, Public Relations, Sales and Marketing, Sports, culturalAre you interested in planning events, such as weddings, sports, festivals, concerts or others related to your employment? The experiences and knowledge you gain in this program will give you a competitive edge as you enter the workforce.


The special events management certificate is a career enhancement program offered to students currently pursuing a bachelor's degree in any major at ASU or nondegree-seeking students who already have a degree from an accredited university in any major.


The certificate requires 18 credit hours: 15 credit hours of required core courses and three credit hours of electives. Courses taken as part of certain university majors may count as credits toward both that degree and the certificate. This program is designed to give students hands-on event planning experience, behind-the-scenes understanding of how modern-day events are managed, and confidence in planning various components of events, including food and beverage, operations, safety and security, production, technology, protocol, revenue generation and more.


This certificate offers entry to numerous career opportunities, such as organizing and managing festivals and sporting events and working for a destination marketing organization such as a convention and visitors bureau as a sales coordinator. Students can work as wedding planners and coordinators, meeting planners, corporate event managers, exhibition coordinators, or as an event-sales coordinator and event sales manager at a hotel or a resort.


The Office of Events Management assists City College departments as well as external organizations in coordinating special events on campus. The Office of Events Management can help you reserve your venue and secure campus resources to make sure your event is a success.


Management events provide visibility into management operations that are performed on resources in your AWS account. These are also known as control plane operations. Example management events include: 041b061a72


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